Pattern, a Lahore-based CRM for restaurants, has raised an undisclosed amount of pre-seed funding from Deosai Ventures, Sabr Capital, and Arbisoft.
Elevator pitch: Pattern helps restaurant owners increase sales by allowing them to take control of the customer relationship from start to finish.
Backstory: Pattern was founded earlier this year by Yahya Humayun and Syed Wajeeh Haider.
Before founding Pattern, Yahya and Wajeeh worked at Dastgyr as general manager and strategy lead, respectively.
In Yahya’s role as general manager, he was responsible for managing the business acquisition, activation, retention, and operations. As for Wajeeh, he managed the P&L and strategy on the national level.
Tell me more: Restaurants have thin margins.
Using Pattern, restaurants can better understand their customers so they can provide a better experience and reward loyalty.
Without any fees or commissions, Pattern empowers restaurants to fully control and manage customer data (dine-in and takeout), loyalty programs, and delivery orders.
- Customer data: Identify buying patterns to increase sales – know your customer.
- Loyalty program: Personalized incentive programs based on usage patterns.
- Delivery: Access to a marketplace of delivery partners.
You should know: Pattern claims to have onboarded 50 restaurants in Lahore that serve thousands of customers every day. Further, it claims that restaurant revenues have grown by 66% monthly.
Zoom out: Pattern plans to use the funding to expand its operations throughout Pakistan, build its technology, and recruit top talent.