Jiye Technologies, an agri-tech startup, has begun expanding across Pakistan. It will be launching its operations in Karachi and has onboarded over 10,000 retailers for its expansion plan.
Tell me more: The startup is digitizing the agri-sector and is connecting farmers and retailers directly by creating a lean supply chain ecosystem.
More than 40% of the country’s disposable income is spent on food. Jiye aims to bring food safety by solving farm-to-retail conventional supply chain inefficiencies.
Its ground team has started mapping the retailer network across the city for expansion and is collecting valuable data.
Jiye has already taken over a sizable market share by getting 10,000 retailers onboard. This can increase their revenue by 10x.
You should know: Jiye recently raised $2.5 million in a pre-seed funding round.
As part of its broader expansion strategy, it launched its operations in Lahore five months ago and planned to expand to other cities after Karachi.
Zoom Out: With 56 million acres of cropland in Pakistan, Jiye wants to transform the country’s agri-supply chain.