List of Pakistani e-commerce startups that raised funding in 2021

Noor Haider Zahid Lilani
List of Pakistani e-commerce startups that raised funding in 2021
List of Pakistani e-commerce startups that raised funding in 2021

Pakistani e-commerce startups raised $203+ million in venture capital funding in 2021. The funding amount increased by 891%, and the number of deals increased by 47% compared to 2020.

2017 - 2021 Pakistan e-commerce funding.

Why it matters: E-commerce dominated the fundraising space in 2021 with at least 21 (disclosed) deals.

And there’s data from the State Bank of Pakistan showing that e-commerce transactions increased by 115% in FY21, while monetary values increased by 74%.

Tell me more: Airlift, which pulled in a staggering $85 million in e-commerce investment, accounted for the bulk of e-commerce investment.

Followed by Dastgyr and Bazaar. Each raised two rounds of funding totaling $41.3 million.

2021 Pakistan e-commerce funding

1) Airlift

Airlift raised $85 million in Series B funding from 20 VC, Buckley Ventures, Quiet Capital, and Indus Valley Capital.

As of 2021, Airlift has raised $109.2 million in disclosed funding. Making it the most well-funded startup in Pakistan.

Airlift initially launched as an app-based transportation service provider. However, during the pandemic, it pivoted to quick commerce. 

It was founded in 2018 by Usman Gul, Ahmed Ayub, and Meher Farrukh.

2) Bazaar

Bazaar had two rounds of funding in 2021.

First, it raised $6.5 million in seed funding from Indus Valley Capital, Global Founders Capital, S7V, Wavemaker Partners, Derayah Venture Capital, and Next Billion Ventures.

And later, it raised $30 million in Series A funding from Defy Partners, Wavemaker Partners, Acrew Capital, Saison Capital, Zayn Capital, B&Y Venture Partners, Indus Valley Capital, Global Founders Capital, Next Billion Ventures, and Alter Global.

As of 2021, Bazaar has raised $37.8 million in disclosed funding.

Bazaar is a B2B marketplace for small businesses (Kiryana stores) in Pakistan. It was founded in 2020 by Hamza Jawaid and Saad Jangda.

3) Jabberwock Ventures (Cheetay/Swyft)

Jabberwock Ventures, the parent company of Cheetay and Swyft, raised $18.5 million in Series B funding from Hummer Winblad Venture Partners, Doris Duke, and Advent International.

As of 2021, Jabberwock Ventures has raised $28 million in disclosed funding.

Cheetay is an e-commerce platform founded in 2015 by brothers Ahmed Khan and Majid Khan.

Swyft is a logistics startup founded in 2019. It is not clear who founded Swyft. LinkedIn has Muhammad Uns listed as the CEO.

4) Tajir

Tajir raised $17 million in Series A funding from Kleiner Perkins, Y Combinator Continuity Fund, AAVCF, Fatima Gobi Ventures, Flexport, Golden Gate Ventures, Liberty City Ventures, and VentureSouq.

As of 2021, Tajir has raised $19 million in disclosed funding.

Tajir is a B2B marketplace for small businesses (Kiryana stores). It was founded in 2018 by brothers Ismail and Babar Khan.

5) Bookme.pk

Bookme.pk raised $7.5 million in Series A funding from Zayn Capital, Lakson Venture Capital, Hayaat Global, BY Ventures, Jabbar Internet Group, Millville Opportunities, and Mentors Fund.

As of 2021, Bookme.pk has raised $8.8 million in disclosed funding.

Bookme is an e-ticketing startup founded in 2012 by Faizan Aslam.

6) Retailo

Retailo raised $6.7 million in seed funding from Shorooq Partners, Abercross Holdings, AgFunder, and Arzan Venture Capital.

As of 2021, Retailo has raised $9 million in disclosed funding.

Retailo is a B2B marketplace for small businesses (Kiryana stores) in Pakistan. It was founded in 2020 by Muhammad Talha Ansari, Muhammad Nowkhaiz, and Wahaj Ahmed.

7) Krave Mart

Krave Mart raised $6 million in pre-seed funding round from MSA Capital, ru-NET, Global Founders Capital, Zayn Capital, Saison Capital, 2AM, Mehta Ventures, Jedar Capital, and Lakson Venture Capital.

Krave Mart is a quick commerce startup founded in 2021 by Kassim Shroff, Hammad Bawany, Haziq Ahmed, and Ahsan Kidwai.

8) Grocer App

Grocer App raised $5.2 million in Series A funding from Hayaat Global, Millville Opportunities Fund, Wamda Capital, Jabbar Internet Group, Nama Ventures, Haitou Global, Lean Bricks, and Walled City Co.

As of 2021, Grocer App has raised $6.2 million in disclosed funding.

Grocer App is a grocery delivery startup founded in 2016 by Ahmad Saeed, Hassaan Sadiq, Rai Bilal.

9) Bagallery

Bagallery raised $4.5 million in Series A funding from Zayn Capital, Lakson Venture Capital, and Hayaat Global.

As of 2021, Bagallery has raised $5.4 million in disclosed funding.

Bagallery is a beauty and fashion e-commerce startup. It was founded in 2017 by husband and wife duo Salman Sattar and Mina Salman. 

10) Dastgyr

Dastgyr raised two rounds of funding in 2021.

First, it raised $150,000 in seed funding from SOSV.

And later it raised an additional $3.3 million in Seed funding from SOSV, ADB Ventures, Seedstars, Edgebrook Partners, Zayani Venture Capital, and Tricap investments.

As of 2021, Dastgyr has raised $3.5 million in disclosed funding.

It is a B2B marketplace for small businesses (Kiryana stores) in Pakistan. Dastgyr was founded in 2020 by Owais Qureshi and Zohaib Ali.

11) Jugnu

Jugnu raised $3.2 million in Series A funding from Systems Limited.

Jugnu is a B2B e-commerce platform founded in 2019 by Yasir Suleman Memon, Sharoon Saleem, Syed Khurram Haider, and Ahsan Muhammad Khan.

12) Munchies

Munchies raised $2.5 million in pre-seed funding from Unilever Pakistan and VentureDive.

Munchies is a quick commerce startup founded in 2019 by Saad Fazil.

 13) Clicky

Clicky raised $2.4 million in pre-Series A funding from Tricap Investments, CSHL, and multiple angel investors.

Clicky is an e-commerce retailer founded in 2016 by Muhammad Khalid and Syed Shahzad.

14) Rider

Rider raised $2.3 million in seed funding from Global Founders Capital, Fatima Gobi Ventures, TPL E-Ventures, Transhold, and Asian Development Bank.

Rider is an e-commerce logistics startup founded in 2019 by Salman Allana.

15) Zarya

Zarya raised $1.7 million in pre-seed funding from Fatima Gobi Ventures, Class 5 Global, and Global Founders Capital.

Zarya is a B2B social commerce platform. It was founded in 2021 by brothers Saad and Faisal Zahid.

16) Lettus Kitchens

Lettus Kitchens raised $250,000 in seed funding from multiple angel investors.

Lettus Kitchens is a cloud kitchen startup founded in 2021 by Bilal Sheikh.

17) Swag Kicks

Swag Kicks raised $150,000 in seed funding from SOSV.

Swag Kicks is an e-commerce marketplace founded in 2020 by Nofal Khan and Hamza Abid.

18) 24Seven.pk

24seven.pk raised $150,000 in seed funding from SOSV.

24Seven.pk is a grocery delivery startup. It was founded in 2013 by Jarrar Shah and Nabil Shahzad.

19) Fitoor

Fitoor raised $15,000 in seed funding from Bunyaad.

Fitoor is an e-commerce marketplace founded in 2020 by Murtaza Salman Abedin.

This list includes VC or Angel-funded active startups founded or co-founded by a Pakistani and headquartered in Pakistan and or having the majority of operations or employees or founders/co-founders in Pakistan.

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