Zarya, a Lahore-based B2B social commerce platform, raised $1.7 million in pre-seed funding from Raed Ventures, Fatima Gobi Ventures, Class 5 Global, and Global Founders Capital.
Elevator Pitch: Sell and earn without investing in inventory.
Tell me more: Social commerce is one of the many ways influencers, content creators, and others can convert social capital into actual capital by selling directly to their networks and audiences.
In Pakistan, besides influencers, a large number of homemakers are selling products to their small but loyal networks.
But as you can imagine, not everyone is in the business of sourcing, purchasing, collecting payments, and shipping products. There’s a lot of friction.
That’s the value proposition of Zarya. It allows sellers to source their products and sell them directly to their networks or audiences. No upfront costs. No inventory. No hassle.
You should know: Zarya was founded earlier this year by brothers Saad and Faisal Zahid. Faisal was previously director of product management at Careem, while Saad led operations for several companies in Pakistan.
At the moment, the Zarya app features an inventory of over 3,000 products, which includes clothing and footwear.
Big Picture: As social media usage increases, Zarya will benefit because it makes the process of selling and buying seamless.
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